THE ULTIMATE SEAL OF CONSUMER APPROVAL | 100% VOTED BY CONSUMERS
SINGAPORE – 25 May 2022 – The 2022 Trusted Brands survey results are in – and the time to celebrate has arrived. On June 9, 2022, the Reader’s Digest Trusted Brands and People Awards will be presented at the Conrad Hotel, Singapore.
The independently-conducted Trusted Brands survey appears exclusively in the June 2022 issue of the Singapore Reader’s Digest. It was conducted by leading market research company Catalyst Research, who surveyed 8000 individuals across the five key regions of Singapore, Malaysia, the Philippines, Hong Kong and Taiwan to determine which brands consumers trust most.
Reader’s Digest is among the few brands in the world to have the opportunity to celebrate its 100th year anniversary. As a global brand with 23 editions in 41 countries, Reader’s Digest has published more than 40,000 articles that inform and entertain, and sold more than 10 billion magazine copies. We are proud to celebrate a century of laughter, changing lives, and journalistic excellence.
Trust has been the guiding human emotion we’ve all had to rely on to navigate through the pandemic safely. For the survey winners that has meant getting proactive and reaching out to customers and audiences like never before.
THE BRANDS SINGAPOREANS TRUST THE MOST
The award-winning Trusted Brands that are outlined in the Reader’s Digest 24th annual survey standout among their competitors. During the hardest of times throughout the pandemic, they have continued to build their customers’ trust by consistently responding to their customers’ concerns, by sympathising with their situations and providing the necessary support.
“Any consumer brand that wins the trust of the consumer market has achieved an enviable position – it takes years of careful business planning, execution and nurturing,” says Reader’s Digest Editor-in-Chief, Louise Waterson. “Being able to secure the trust of your customers is an extremely valuable asset, particularly during times of economic and social hardship. Trusted brands live up to their promises and this allows them to enjoy the trust of their customers into the future.”
Brands that have earned the honour to call themselves a Reader’s Digest Trusted Brand have earned the privilege to carry the Trustmark Logo. For consumers, the Trustmark Logo is a trust sign that helps a consumer recognise quality, value and reliability.
ELBA is awarded Gold Award for its outstanding results, based on the perception of consumers. View more: https://www.trustedbrands.asia/singapore/showcase/ELBA.asp